PR Services
Successful PR requires more than just sending a press release. You need to know why news outlets are making decisions about what stories deserve coverage and how to position your message within those stories.
With Cherry Communications you get the strategic approach that comes from the experience of working inside newsrooms. That’s because Founder Shannon Cherry worked as a reporter and TV anchor prior to switching sides and working in the PR feild. And Matt Cherry, executive vice president, has been a magazine editor, in addition to his career in public relations and strategic management.
But what really matters to you is we understand how today’s editors and writers think. And we understand how to work with editors at weekly newspapers, major dailies, radio and TV stations, trade and professional publications and the Web, including bloggers and social media.
Most businesses don’t have unlimited resources for outside Public Relations help, so many forego PR entirely because of the high cost most firms charge for monthly retainers. Cherry Communications offers affordable and effective PR priced much lower than the industry standard retainer of $10,000 per month for a six month minimum contract. As a matter of fact, we don’t use retainers at all!
Our mission is to thoroughly understand your business, your mission, and your passion in order to create and produce the best PR tools that meet your goals, including press kits, press releases and social media outlets including Twitter and Facebook – to capture the attention of the media in your town or across the nation.
In addition, once we land you a media interview, we don’t leave you on your own. With our exclusive media training expertise, we’ll help you develop key messages and support your intrview every step of the way – for no additional costs.
Our services have helped with:
- Business-to-Business and Business-to-Consumer Outreach
- Product Launches
- New Service Announcements
- Grand Openings
- Events
- Community Involvement
- Tradeshow Participatio
- Business Success Stories
- Personnel Announcements
- An much more
Here are just some of the things we can do for you:
Public relations:
- News releases
- Media alerts
- Story ideas
- Fact sheets
- Press kits
- Copywriting
- Traditional media outreach
- Online media outreach
- Crisis communications
Online communications:
- Blog creation
- Ezine and list building strategy
- Twitter, Facebook and other social networking site branding and promotions
- Prospect outreach on social media
- Search Engine Marketing
- Podcasting
- Videocasting
Communication strategic planning:
- Public Relations/Marketing plan development
- Strategic communication planning
- Product launch
- Media list development
- Editorial calendar development
